search query: @indexterm consumer goods / total: 236
references: 14-23 / 236
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14.
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and Internet advertising
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 215-221
 2007 Havlena, W.
Cardarelli, R.
Montigny, M. de
15.
Acquisitions and firm growth: creating Unilever's ice cream and tea business
Business history
2007 : JAN, VOL. 49:1, p. 8-28
 2007 Jones, G.
Miskell, P.
16.
How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 39-58
 2007 Laforet, S.
Saunders, J.
17.
Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 239-254
 2005 Klapper, D.
Ebling, C.
Temme, J.
18.
Consumption dynamics and technological change - exemplified by the mobile phone and related technologies
Ecological Economics
2003 : JUN, VOL 45:2, p. 171-188
 2003 Ropke, I.
19.
Garmin finds the perfect spot
Business 2.0
2003 : DEC, VOL. 4:11, p. 64, 66
 2003 Parks, B.
20.
G-Shock and Awe
Business 2.0
2003 : DEC, VOL. 4:11, p. 108-113
 2003 Raskin, A.
Ishida, M. (photos)
21.
Advertising learning, and consumer choice in experience good markets: an empirical examination
International Economic Review
2003 : AUG, VOL. 44:3, p. 1007-1040
 2003 Ackerberg, D. A.
22.
Electronic labelling in recycling of manufactured articles
Journal of Environmental Management
2002 : DEC, VOL. 66:4, p. 395-410
 2002 Olejnik, L.
Krammer, A.
23.
Schwachstellen in Marketingprozessen. Ergebnisse einer explorativen Reengineering-Metaanalyse.
Marketing: Zeitschrift für Forschung und Praxis
2002 : VOL. 24:4, p. 239-252
 2002 Diller, H.
Saatkamp, J.
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