search query: @journal_id 1397 / total: 633
references: 14-23 / 633
« previous page | next page »
 titleyearauthor
14.
Exploring the fit of real brands in the Second Life virtual world
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 934-958
 2011 Barnes, S.J.
Mattsson, J.
15.
The four Rs of place branding
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 913-933
 2011 Aitken, R.
Campelo, A.
16.
How brand communities emerge: the beamish conversion experience
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 891-912
 2011 O'Sullivan, S.R.
Richardson, B.
Collins, A.
17.
Personality, person-brand fit and brand community: an investigation of individuals, brands and brand communities
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 874-890
 2011 Matzler, K. (et. al)
18.
Private bloggers' motivations to produce content - a gratifications theory perspective
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1479-1503
 2011 Sepp, M.
Liljander, V.
Gummerrus, J.
19.
Bridging the gap for destination extreme sports: a model of sports tourism customer experience
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1341-1365
 2011 Klaus, P.
Maklan, S.
20.
Editorial: conference special issue - marketing fields forever 2011
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1299-1303
 2011 Patterson, A. (et al., editors)
21.
Prescription drug communication strategies: a comparative analysis of physician attitudes in Europe, the Middle East and the Far East
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 336-360
 2011 Reast, J.D. (et. al)
22.
The impact of perceived innovativeness on maintaining a buyer-seller relationship in health care markets: A cross-cultural study
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 225-242
 2011 Falkenreck, C.
Wagner, R.
23.
Value marketing in the health care industry
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 199-206
 2011 Lindgreen, A.
Hingley, M.K.
Antioco, M.D.J.
« previous page | next page »
SCIMA