search query: @journal_id 588 / total: 237
references: 14-23 / 237
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14.
Research note: Students as subjects in advertising and marketing research
International Marketing Review
1994 : VOL. 11:4, p. 35-43
 1994 Yavas, U.
15.
Factors influencing international channel choice of small business exporters
International Marketing Review
1994 : VOL. 11:4, p.19-34
 1994 Ramaseshan, B.
Patton, M.
16.
Pilot study research note: The employment of foreign language specialists and export success - the case of New Zealand
International Marketing Review
1994 : VOL. 11:4, p. 4-18
 1994 Enderwick, P.
Akoorie, M.
17.
The choice of variables for segmentation of the international market
International Marketing Review
1994 : VOL. 11:3, p. 54-67
 1994 Nachum, L.
18.
Export competitive advantages: the relevance of firm characteristics
International Marketing Review
1994 : VOL. 11:3, p. 33-53
 1994 Katsikeas, C.
19.
An attitudinal model to determine the export intention of non-exporting, small manufactures
International Marketing Review
1994 : VOL. 11:3, p. 17-32
 1994 Jaffe, E.
Pasternak, H.
20.
Ethnocentric tendencies, marketing strategy and import purchase behavior
International Marketing Review
1994 : VOL. 11:3, p. 4-16
 1994 Herche, J.
21.
Accounting and marketing rationale: the juxtaposition within brands
International Marketing Review
1994 : VOL. 11:2, p. 33-46
 1994 Oldroyd, D.
22.
Export behaviour of fresh produce marketers: towards a co-ordination with general theory of exporting
International Marketing Review
1994 : VOL. 11:2, p. 16-32
 1994 Aksoy, S.
Kaynak, E.
23.
International services marketing: a comparative evaluation of the dimensions of service quality between developed and developing countries
International Marketing Review
1994 : VOL. 11:2, p. 5-15
 1994 Malhotra, N.
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