search query: @indexterm Brand names / total: 212
references: 140-149 / 212
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140.
Measuring image spillovers in umbrella-branded products.
Journal of Business
1990 : JUL, VOL. 63:3, p. 309-329
 1990 Sullivan, M.
141.
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 141-148
 1990 Hoyer, W.D.
Brown S.P.,
142.
Brand names : the invisible assets - brand names remain alive and well ...and should be recognized.
Management Accounting (New York)
1990 : NOV, VOL. 72:5, p. 41-45
 1990 King, A. M.
Cook, J.
143.
The brand-naming enigma in the Asia Pacific context.
European Journal of Marketing
1990 : VOL. 24:8, p. 6-19
 1990 McDonald, G. M.
Roberts, C. J.
144.
Stop, thief
International Management
1990 : SEP, VOL. 45:8, p. 48-49, 51
 1990 Sasseen, J.
145.
The influence of print advertisement organization on affect toward a brand name
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 53-65
 1990 Janiszewski, C.
146.
Brand extensions: the good, the bad, and the ugly
Sloan Management Review
1990 : SUMMER, VOL. 31:4, p. 47-56
 1990 Aaker, D.
147.
The space between words: the application of a new model of communication to quantitative brand image measurement
Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 409-434
 1990 Gordon, W.
Corr, D.
148.
'Predator alert' at Czech brewery.
International Management
1990 : AUG, VOL. 45:7, p. 32-35
 1990 Sasseen, J.
149.
La nouvelle guerre des marques.
Expansion
1990 : JAN 25, 373, p. 47-53
 1990 Barjonet, C.
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