search query: @indexterm BRAND CHOICE / total: 192
references: 141-150 / 192
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141.
Personality and consumer research : another look.
Journal of the Market Research Society
1988 : APR, VOL. 30:2, p. 111-125
 1988 Foxall, G. R.
Goldsmith, R. E.
142.
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice.
Management Science
1988 : FEB, VOL. 34:2, p. 167-185
 1988 Roberts, J. H.
Urban, G. L.
143.
A successful new brand : Shield.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 35-44
 1988 Wellan, D. M.
Ehrenberg, A. S. C.
144.
Relating the brand use profile of coupon redeemers to brand and coupon characteristics.
Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 23-32
 1987 Neslin, S. A.
Clarke, D. G.
145.
Expectations and norms in models of consumer satisfaction.
Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 305-314
 1987 Cadotte, E. R.
Woodruff, R. B.
Jenkins, R. L.
146.
The effects of a direct mail coupon on brand choice behavior.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 370-376
 1987 Bawa, K.
Shoemaker, R. W.
147.
Advertising retrieval cues on brand evaluations.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 316-333
 1987 Keller, K. L.
148.
A model for relating advertising media exposures to purchase incidence behaviour patterns.
Management Science
1987 : OCT, VOL. 33:10, p. 1253-1266
 1987 Zufryden, F. S.
149.
Varied purchase behaviour as a result of purchase history and perceived brand similarity.
Journal of the Market Research Society
1987 : JUL, VOL. 29:3, p. 293-315
 1987 Handelsman, M.
150.
Replication of pricing effects on brand choice behaviour.
European Journal of Marketing
1987 : VOL. 21:1, p. 14-25
 1987 Motes, W. H.
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