search query: @indexterm advertising media / total: 223
references: 141-150 / 223
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141.
A new medium for advertising : the postcard, 1900-1920.
European Journal of Marketing
1988 : VOL. 22:8, p. 17-34
 1988 Williams, D. M.
142.
Estimating the reach and frequency of mixed media advertising schedules.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 439-451
 1988 Rice, M. D.
143.
Medieval allegory : roots of advertising strategy for the mass market.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 84-94
 1988 Stern, B. B.
144.
Politics & policy Winning one from the gipper
Fortune
1987 : NOV. 9, No.23, p.69, 72
 1987 Dowd, A.R.
145.
Les radios locales privees et la publicite.
Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 27-35
 1987 Moreau, L.
146.
Media habits of the do-it-yourselfers.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 14-20
 1987 Bush, A.
Menon, A.
Smart, D.
147.
Commercial television, globalisation and the public interest : the history of voice of Firestone.
European Journal of Marketing
1987 : VOL. 21:8, p. 47-57
 1987 Walle, A. H.
148.
The development of American television as an advertiser-supported medium as seen by the contemporary American press.
European Journal of Marketing
1987 : VOL. 21:8, p. 14-26
 1987 Berkman, D.
149.
Pioneering commercial radio the "D-I-Y" way.
European Journal of Marketing
1987 : VOL. 21:8, p. 7-13
 1987 Williams, S.
150.
Viva recall! Viva persuasion!
European Research
1987 : NOV, VOL. 15:4, p. 222-225
 1987 Stapel, J.
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