search query: @indexterm International marketing / total: 640
references: 142-151 / 640
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142.
Standardization versus adaptation of international advertising strategies: Towards a framework
European Journal of Marketing
1997 : VOL. 31:7, p. 504-527
 1997 Papavassiliou, N.
Stathakopoulos, V.
143.
Pioneering new geographical markets
Journal of Marketing Management
1997 : JAN/FEB/APR, VOL. 13:1/3, p. 89-104
 1997 Baker, M. J.
Becker, S
H.,
144.
Dimensionalizing international market entry mode choice
Journal of Marketing Management
1997 : JAN/FEB/APR, VOL. 13:1/3, p. 57-87
 1997 Driscoll, A. M.
Paliwoda, S. J.
145.
Internet-enabled international marketing: A small business network perspective
Journal of Marketing Management
1997 : JAN/FEB/APR, VOL. 13:1/3, p. 29-41
 1997 Poon, S.
Jevons, C.
146.
Internet marketing in the internationalisation of UK SMEs
Journal of Marketing Management
1997 : JAN/FEB/APR, VOL. 13:1/3, p. 9-28
 1997 Hamill J.,
Gregory, K.
147.
Use of expert systems in international marketing: An application for co-operative venture partner selection
European Journal of Marketing
1997 : VOL. 31:1/2, p. 73-86
 1997 Cavusgil, S. T.
Evirgen, C.
148.
Internet y el marketing internacional
Harvard-Deusto Business Review
1997 : ENE-FEB, 76,p.84-95
 1997 Quelch, J.A.
Klein, L.
149.
Optimale Preissetzung auf verbundenen internationalen Märkten bei standardisierten und differenzierten Produkten
Zeitschrift für Betriebswirtschaft
1997 : ERGÄNZUNGSHEFT 1/97, p. 135-155
 1997 Sander, M.
150.
Efekty a pôsobenie priamych zahranicných investícií (na príklade Slovenskej republiky)
Ekonomicky casopis
1996 : VOL. 44:6, p. 450-465
 1996 Ferencíková, S.
151.
Controllable factors of new product success: A cross-national comparison
Marketing Science
1996 : VOL. 15:4, p. 341-358
 1996 Calantone, R. J.
Schmidt, J. B.
Song, X. M.
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