search query: @indexterm Media research / total: 210
references: 142-151 / 210
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142.
Selling the air: property and the politics of US commercial broadcasting
Media, Culture & Society
1994 : JAN, VOL. 16:1, p. 91-116
 1994 Streeter, T.
143.
Advertising effects and effectiveness
European Journal of Marketing
1993 : VOL. 27:10, p. 19-32
 1993 Bendixen, M.T.
144.
Media landscape in transition - the media research needs of advertisers
Marketing and Research Today
1993 : NOV, VOL. 21:4, p. 216-221
 1993 Neumann, T.
145.
Advertising claim objectivity: antecedents and effects
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 100-113
 1993 Darley, W.
Smith, R.
146.
Werbemarkt Rumänien: Tabak und Alkohol demnächst verboten.
Markenartikel
1993 : MAR, VOL. 55:3, p. 116-117
 1993 VDZ-Informationsdienst,
147.
Medien machen Marken - machen Marken auch Medien?
Markenartikel
1993 : JUN, VOL. 55:6, p. 244,246
 1993 Plog, J.
148.
Die drei Vorteile von Dialog-Anzeigen.
Markenartikel
1993 : AUG, VOL. 55:8, p. 378-379
 1993 Merten, K.
149.
Media-Währungen: Einheit oder Vielfalt?
Markenartikel
1993 : OCT, VOL. 55:10, p. 482,484-485
 1993 Merbold, K.
150.
Laboratoires - L'`quipe de France de la recherche
Expansion
1992 : OCT 15, 438, p. 86-90, 92-93, 95
 1992 Muller, A.
151.
Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 441-451
 1992 Murry, J.P. jr.
Lastovicka, J.L.
Singh, S.N.
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