search query: @indexterm advertising media / total: 223
references: 143-152 / 223
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143.
Medieval allegory : roots of advertising strategy for the mass market.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 84-94
 1988 Stern, B. B.
144.
Politics & policy Winning one from the gipper
Fortune
1987 : NOV. 9, No.23, p.69, 72
 1987 Dowd, A.R.
145.
Les radios locales privees et la publicite.
Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 27-35
 1987 Moreau, L.
146.
Media habits of the do-it-yourselfers.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 14-20
 1987 Bush, A.
Menon, A.
Smart, D.
147.
Commercial television, globalisation and the public interest : the history of voice of Firestone.
European Journal of Marketing
1987 : VOL. 21:8, p. 47-57
 1987 Walle, A. H.
148.
The development of American television as an advertiser-supported medium as seen by the contemporary American press.
European Journal of Marketing
1987 : VOL. 21:8, p. 14-26
 1987 Berkman, D.
149.
Pioneering commercial radio the "D-I-Y" way.
European Journal of Marketing
1987 : VOL. 21:8, p. 7-13
 1987 Williams, S.
150.
Viva recall! Viva persuasion!
European Research
1987 : NOV, VOL. 15:4, p. 222-225
 1987 Stapel, J.
151.
Oude en nieuwe media : het gevecht om de aandacht van de consument.
Economisch Statistische Berichte
1987 : OCT 7, VOL. 72:3626, p. 948-951
 1987 Smits, J. P.
Verveld, C. M.
152.
Encoding and media effects on consumer learning deficiencies in the elderly.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 55-63
 1987 Cole, C. A.
Houston, M. J.
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