search query: @indexterm BRAND CHOICE / total: 192
references: 144-153 / 192
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144.
Relating the brand use profile of coupon redeemers to brand and coupon characteristics.
Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 23-32
 1987 Neslin, S. A.
Clarke, D. G.
145.
Expectations and norms in models of consumer satisfaction.
Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 305-314
 1987 Cadotte, E. R.
Woodruff, R. B.
Jenkins, R. L.
146.
The effects of a direct mail coupon on brand choice behavior.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 370-376
 1987 Bawa, K.
Shoemaker, R. W.
147.
Advertising retrieval cues on brand evaluations.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 316-333
 1987 Keller, K. L.
148.
A model for relating advertising media exposures to purchase incidence behaviour patterns.
Management Science
1987 : OCT, VOL. 33:10, p. 1253-1266
 1987 Zufryden, F. S.
149.
Varied purchase behaviour as a result of purchase history and perceived brand similarity.
Journal of the Market Research Society
1987 : JUL, VOL. 29:3, p. 293-315
 1987 Handelsman, M.
150.
Replication of pricing effects on brand choice behaviour.
European Journal of Marketing
1987 : VOL. 21:1, p. 14-25
 1987 Motes, W. H.
151.
'Trade-off' pricing research : a discussion of historical and innovatory applications.
Journal of the Market Research Society
1987 : APR, VOL. 29:2, p. 133-152
 1987 Blamires, C.
152.
Measuring variety-seeking and reinforcement behaviors using panel data.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 89-100
 1986 Kahn, B. E.
Kalwani, M. U.
Morrison, D. G.
153.
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 11-24
 1986 Park, C. W.
Young, S. M.
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