search query: @indexterm Brand names / total: 212
references: 147-156 / 212
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147.
The space between words: the application of a new model of communication to quantitative brand image measurement
Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 409-434
 1990 Gordon, W.
Corr, D.
148.
'Predator alert' at Czech brewery.
International Management
1990 : AUG, VOL. 45:7, p. 32-35
 1990 Sasseen, J.
149.
La nouvelle guerre des marques.
Expansion
1990 : JAN 25, 373, p. 47-53
 1990 Barjonet, C.
150.
Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure
Journal of Consumer Research
1989 : MARCH, VOL, 15, p.444-456
 1989 Hastak, M.
Olson, J.
151.
Vertriebsorganisation und handelsorientieres Marketing.
Zeitschrift für Betriebswirtschaft
1989 : JUN, VOL. 59:6, p. 589-608
 1989 Diller, H.
Gaitanides, M.
152.
The influence of a brand name's association set size and world frequency on brand memory.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 197-207
 1989 Meyers-Levy, J.
153.
There`s no accounting for brands.
Management Today
1989 : OCT, p. 91-96
 1989 Foster, G.
154.
Research currents (!Market research profession) *Philip Morris *Kraft General Foods
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 1
 1989
155.
Alernative naming strategies: family versus individual brand names.
Management Decision
1989 : VOL. 27:6, p. 31-37
 1989 Roberts, C. J.
McDonald, G. M.
156.
The management of intellectual assets : a new corporate perspective.
Journal of General Management
1989 : AUTUMN, VOL. 15:1, p. 53-68
 1989 Hall, R.
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