search query: @journal_id 794 / total: 218
references: 147-156 / 218
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147.
Customes satisfaction and customer behavior: The differential role of brand and category expectations
Marketing Letters
1996 : JUL, VOL. 7:3, p. 249-263
 1996 Gupta, K.
Stewart, D. W.
148.
An empirical comparison of consumer-based measures of brand equity
Marketing Letters
1996 : JUL, VOL. 7:3, p. 237-247
 1996 Agarwal, M. K.
Rao, V. R.
149.
It is better to have loved and lost than never to have loved at all? The effect of changes in product features over time
Marketing Letters
1996 : JUL, VOL. 7:3, p. 225-235
 1996 Sen, S.
Morwitz, V. G.
150.
Growth-cycle decomposition diffusion model
Marketing Letters
1996 : JUL, VOL. 7:3, p. 207-214
 1996 Joo, Y. J.
Jun, D. B.
151.
Effects of product-specific word-of-mouth communication on product category involvement.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 187-199
 1996 Giese, J. L.
Spangenberg, E. R.
Crowley, A. E.
152.
The impact of corporate behavior on perceived product value.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 173-185
 1996 Creyer, E. H.
Ross, W. T. Jr.
153.
The erosion of repeat-purchase loyalty.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 163-171
 1996 East, R.
Hammond, K.
154.
Competency, prior performance, opportunity framing, and competitive response : Exploring some behavioral decision theory perspectives.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 147-162
 1996 Mullins, J. W.
Walker, O. C. Jr.
155.
A saptial interaction model for deriving joint space maps of bundle compositions and market segments from pic-any/J data : an application to new product options.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 131-145
 1996 Desarbo, W. S.
156.
Perceiving competitive reactions : the value af accuracy (and Paranoia)
Marketing Letters
1996 : MAR, VOL. 7:2, p. 115-129
 1996 Clark, B. H.
Montgomery, D. B.
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