search query: @author DeSarbo, W. S. / total: 23
references: 15-23 / 23
« previous page | next page »
 titleyearauthor
15.
Choice-constrained conjoint analysis.
Decision Sciences
1984 : SUMMER, VOL. 15:3, p. 297-323
 1984 DeSarbo, W. S.
Green, P. E.
16.
On the use of hierachical clustering for the analysis of nonsymmetric proximities.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 601-610
 1984 DeSarbo, W. S.
Soete, G. de
17.
Estimating choice probabilities in multiattribute decision making.
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 76-84
 1981 Green, P. E.
Carroll, J. D.
Desarbo, W. S.
18.
On the intensitivity of brand-choice simulations to attribute importance weights.
Decision Sciences
1980 : JUL, VOL. 11:3, p. 439-450
 1980 Green, P. E.
DeSarbo, W. S.
Kedia, P. K.
19.
A marketer's guide to log-linear models for qualitative data analysis.
Journal of Marketing
1980 : SUMMER, VOL. 44:3, p. 40-51
 1980 Desarbo, W. S.
Hildebrand, D. K.
20.
Componential segmentation in the analysis of consumer trade-offs.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 83-91
 1979 Green, P. E.
Desarbo, W. S.
21.
Optimizing the allocation of a fixed resource: a simple model and its experimental test.
Journal of Marketing
1979 : JAN, VOL. 43:1, p. 51-75
 1979 Caroll, J. D.
Green, P. E.
DeSarbo, W. S.
22.
Incorporating group-level similarity judgments in conjoint analysis.
Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 187-193
 1978 Green, P. E.
Rao, V. R.
Desarbo, W. S.
23.
Incorporating group-level similarity judgments in conjoint analysis.
Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 187-193
 1978 Green, P. E.
Rao, R. R.
Desarbo, W. S.
« previous page | next page »
SCIMA