search query: @author Dillon, W. R. / total: 19
references: 15-19 / 19
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15.
Analyzing qualitative predictors with too few data: an alternative approach to handling sparse-cell values.
Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 63-72
 1981 Dillon, W. R.
Goldstein, M.
Lement, L.
16.
The new product problem, an approach for investigating product failures.
Management Science
1979 : DEC, VOL. 25:12, p. 1184-1196
 1979 Dillon, W. R.
Calantone, R.
Worthing, P.
17.
Analyzing large multiway contingency tables: a simple method for selecting variables.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 92-102
 1979 Dillon, W. R.
18.
The performance of the linear discriminant function in nonoptimal situations and the estimation of classification error rates : a review of recent findings.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 370-381
 1979 Dillon, W. R.
19.
Appropriateness of linear discriminant and multinomial classification analysis in marketing research.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.103-112
 1978 Dillon, W. R.
Goldstein, M.
Schiffman, L. G.
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