search query: @author Rust, R. T. / total: 16
references: 15-16 / 16
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15.
Improving the estimation procedure for the beta binomial TV exposure model.
Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 442-448
 1981 Rust, R. T.
Klompmaker, J. E.
16.
The duplication of viewing law and television media schedule evaluation.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 333-340
 1979 Headen, R. S.
Klompmaker, J. E.
Rust, R. T.
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