search query: @freeterm BRAND EQUITY / total: 26
references: 15-24 / 26
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15.
Sales promotions effects on consumer-based brend equity
International Journal of Market Research
2005 : VOL. 47:2, p. 179-204
 2005 Palazón-Vidal, M.
Delgado-Ballester, E.
16.
Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications
Journal of Retailing
2003 : VOL. 79:3, p. 161-170
 2003 Arnett, D.B.
Laverie, D.A.
Meiers, A.
17.
Sequential brand extensions and brand choice behavior
Journal of Business Research
2003 : JUN, VOL: 56:6, p. 431-442
 2003 Swaminathan, V.
18.
Dimensionen der Markeneinstellung und ihre Wirkung auf die Kaufabsicht
Betriebswirtschaft
2003 : JUL/AUG, VOL 63:4, p. 401-418
 2003 Kressmann, F. (et al.)
19.
Managing co-branding strategies: Global brands into local markets
Business Horizons
2002 : SEP/OCT, VOL. 45:5, p. 43-50
 2002 Abratt, R.
Motlana, P.
20.
How brand reputation affects the advertising-brand equity link
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 33-43
 2002 Chaudhuri, A.
21.
Exploring managers' perceptions of the impact of sponsorship on brand equity
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 41-51
 2001 Cornwell, T.B.
Roy, D.P.
Steinard, E.A. II
22.
Developing and validating a multidimensional consumer-based brand equity scale
Journal of Business Research
2001 : APR, VOL. 52:1, p. 1-14
 2001 Yoo, B.
Donthu, N.
23.
Observations: building brand equity by managing the brand's relationships
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 101-105
 2000 Blackston, M.
24.
Understanding core brand equity: guidelines for in-depth elicitation of brand associations
International Journal of Market Research
2000 : SUMMER, VOL. 42:3, p. 319-338
 2000 Supphellen, M.
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