search query: @indexterm MARKETING MODELS / total: 446
references: 15-24 / 446
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title | year | author | ||
15. |
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57 |
2003 | Durme, J. Van Brodie, R.J. Redmore, D. |
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16. |
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 63-78 |
2002 | Karin, I. Preiss, K. |
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17. |
Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s45-s55 |
2001 | Lodish, L. M. |
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18. |
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 161-186 |
2001 | Kadiyali, V. Rao, V.R. Sudhir, K. |
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19. |
Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 83-109 |
2001 | Cotterill, R. W. Putsis, W. P. Jr. |
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20. |
Journal of Business Ethics
2001 : APR II, VOL. 30:4, p. 361-373 |
2001 | Crane, A. |
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21. |
Journal of international marketing
2000 : VOL. 8:4, p. 108-121 |
2000 | Myers, M. B. (et al.) |
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22. |
Long Range Planning
1999 : AUG, VOL. 32:4, p. 452-463 |
1999 | Lings, I. |
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23. |
Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.8-17 |
1999 | Kotler, Ph. |
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24. |
European Journal of Marketing
1999 : VOL. 33:3/4, p. 241-249 |
1999 | Meenaghan, T. O'Sullivan, P. |
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