search query: @indexterm MARKETING STRATEGY / total: 884
references: 15-24 / 884
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15.
The impact of causal ambiguity on competitive advantage and rent appropriation
British Journal of Management
2010 : DEC, VOL. 21:4 p. 939-953
 2010 Ambrosini, V.
Bowman, C.
16.
Marketing in a hyper-social world
Journal of Advertising Research
2010 : SEP, VOl. 50:3, p. 232-239
 2010 Moran, E.
Gossieaux, F.
17.
Editorial: The multi-cultural mandate
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p. 227-228
 2010 Precourt, G. (editor)
18.
Marketing strategy and marketing performance measurement system: exploring the relationship
European Management Journal
2010 : APR, VOL 28:2, p. 139-152
 2010 Lamberti, L.
Noci, G.
19.
A visitor-focused assessment of new product launch: the case of quilt gardens tour in Northern Indiana's Amish country
Journal of Travel & Tourism Marketing
2010 : OCT-NOV, VOL. 27:7 p. 723-735
 2010 Lee, G.
Tussyadiah, I.P.
Zach, F.
20.
Authenticity in organizational context: fragmentation, contradiction and loss of control
Journal of communication management
2010 : VOL 14:3, p. 192-205
 2010 Edwards, L.
21.
Marketing planning: operationalising the market orientation strategy
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 824-841
 2010 Taghian, M.
22.
Capitalising on intelligence: converting input to output to insight and competitive advantage
Journal of Strategic Marketing
2010 : DEC, VOL 18:7, p. 517-521
 2010 Wright, S.
23.
Market fit and business performance: an empirical investigation
Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 395-415
 2010 Taghian, M.
Shaw, R. N.
24.
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
European Journal of Marketing
2010 : VOL 44:11/12, p. 1763-1786
 2010 Fuchs, C.
Diamantopoulos, A.
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