search query: @indexterm RELATIONSHIP MARKETING / total: 249
references: 15-24 / 249
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15.
The banking relationship's role in the choice of the target's advisor in mergers and acquisitions
European Financial Management
2010 : SEP, VOL. 16:4, p. 686-701
 2010 Forte, G.
Iannotta, G.
Navone, M
16.
The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word-of-mouth
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2010 : VOL. 65:3, p. 16-34
 2010 Lin, L-Y.
Lu, C-Y.
17.
Editorial. Special issue on "New horizons in arts, heritage, non-profit and social marketing"
Journal of Marketing Management
2010 : JUL, VOL. 26:7-8, p. 589-592
 2010 Bennett, R.
Kerrigan, F.
O'Reilly, D.
18.
A relational insight of brand personification in business-to-business markets
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 65-76
 2010 Gupta, S.
Melewar, T.C.
Bourlakis, M.
19.
Inactivity and the dynamics of relationship development: a proposed model
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 257-273
 2010 Polonsky, M. (et al.)
20.
How professional service firms compete in the market: an exploratory study
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 28-55
 2010 Amonini, C. (et al.)
21.
What they can do versus how much they care. Assessing corporate communication strategies on Fortune 500 web sites
Journal of communication management
2010 : VOL. 14:1, p. 59-80
 2010 Kim, S.
Rader, S.
22.
Managing from the middle. The role of mid-level gatekeepers in mobilizing grassroots activism and encouraging facilitative relationships
Journal of communication management
2010 : VOL. 14:1, p. 32-46
 2010 Reber, B. H.
Petersone, B.
Berger, B. K.
23.
Value creation through relationship closeness
Journal of Strategic Marketing
2010 : FEB, VOL. 18:1, p. 3-17
 2010 Srivastava, V.
Singh, T.
24.
Segmentation and relationship marketing analysis of online auctions for female consumer products
Journal of international marketing and marketing research
2010 : FEB, VOL. 35:1, p. 3-21
 2010 Hsu, P-F.
Han, H-T.
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