search query: @indexterm social marketing / total: 86
references: 15-24 / 86
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15.
Cause for event: not-for-profit marketing through participant sports events
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 945-958
 2008 Taylor, R.
Shanka, T.
16.
Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types
European Journal of Marketing
2008 : VOL. 42:1/2 p. 222-237
 2008 Ward, S.
Lewandowska, A.
17.
It's time to quit: Using advertising to encourage smoking cessation
Journal of Strategic Marketing
2008 : SEP, VOL. 16:4, p. 315-325
 2008 Veer, E.
Tutty, M.
Willemse, J.
18.
Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
International Journal of Research in Marketing
2008 : MAR, VOL.25:1 p. 46-55
 2008 Cornelissen, G. (et al.)
19.
Whatever people say I am, that's what I am: Social labeling as a social marketing tool
International Journal of Research in Marketing
2007 : DEC, VOL. 24:4 p. 278-288
 2007 Cornelissen, G. (et. al.)
20.
Consumer trust, social marketing and ethics of welfare exchange
Journal of Business Ethics
2007 : AUG, VOL 74:1, p. 17-23
 2007 Choi, C. J.
Eldomiaty, T. I.
Kim, S. W.
21.
The influence of the developing world's television practices on U.S. health education efforts: entertainment-education and the center for disease control
Journal of international marketing and marketing research
2006 : OCT, VOL. 31:3, p. 111-126
 2006 Lopez-Pumajero, T.
22.
What is and what is not social marketing: the challenge of reviewing the evidence
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 545-553
 2005 McDermott, L.
Stead, M.
Hastings, G.
23.
Socially constructed realities and the hidden face of market segmentation
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 529-543
 2005 Hines, T.
Quinn, L.
24.
The community readiness model : a complementary approach to social marketing
Marketing Theory
2003 : VOL 3:4, p. 411-425
 2003 Kelly, K. J. (et al.)
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