search query: @journal_id 1316 / total: 30
references: 15-24 / 30
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15.
Marketing executives survey. Part 2: Agents of change (Wirtschaftsentwicklung , Absatzprognose)
Business Marketing
1992 : JUL, VOL. 77:7, p. 44-45,63
 1992 Naben, J.
16.
Marketing executives survey. Part 1: Is the economy poised for a big boom? (Wirtschaftsentwicklung, Absatzprognose)
Business Marketing
1992 : JUN, VOL. 77:6, p. 18-20,22-24,26-28
 1992
17.
Trade shows work: they mean big business
Business Marketing
1991 : NOV, VOL. 76:11, p. A0-A28
 1991
18.
Special Report: Direct Marketing (Direktwerbung)
Business Marketing
1991 : NOV, VOL. 76:11, p. 54,56,58-62
 1991
19.
The global spyglass: better late than never. USA marketers seek an edge with competitive intelligence
Business Marketing
1990 : SEP, VOL. 15D1 - 75:9, p. 52-53, 56
 1990 Bertrand, K.
20.
Market segmentation: harvesting the best
Business Marketing
1988 : VOL. 73:10, p. 41,44,46,50
 1988 Bertrand, K.
21.
What's in a name? Plenty
Business Marketing
1988 : VOL. 73:10, p. 88,90,92,94
 1988 Eisenhart, T.
22.
Your new product press conference. It doesn't have to be a dud (Pressenotiz)
Business Marketing
1988 : VOL. 73:10, p. 96-98,101
 1988 Elsberry, R. B.
23.
Know thy client
Business Marketing
1988 : VOL. 73:10, p. 53-54,56,58
 1988 Myers, L.
24.
New product success starts with 'homework'. Pre-launch research is crucial to creating winners (Neue Produkte)
Business Marketing
1988 : VOL. 73:8, p. 37-38,40,42,44,46,48
 1988 Bertrand, K.
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