search query: @journal_id 69 / total: 714
references: 15-24 / 714
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15.
Marketing in hypermedia computer mediated environments. Conceptual foundations (Mediaanalyse)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 50-68
 1996 Hoffman, D. L.
Novak, T. P.
16.
Company advertising with a social dimension and the role of non-economic criteria (Advertising Management; Unternehmerische Sozialverantwortung)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 71-87
 1996 Drumwright, M. E.
17.
Can package size accelerate usage volume? (Verbraucherverhalten)
Journal of Marketing
1996 : JUL, 60:3, p. 1-14
 1996 Wansink, B.
18.
Do organizational practices matter in role stress processes? A study of direct and moderating effects for marketing oriented boundary spanners (Arbeitsstress)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 69-86
 1996 Singh, J.
Verbeke, W.
Rhoads, G. K.
19.
Automatic and strategic processes in advertising effects
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 88-101
 1996 Grunert, K. G.
20.
Interdependency, contracting, and relational behaviour in marketing channels (Vertriebssystem)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 19-38
 1996 Lusch, R. F.
Brown, J. R.
21.
The American customer satisfaction index: nature, purpose, and findings (Verbraucherforschung)
Journal of Marketing
1996 : oOCT, VOL. 60:4, p. 7-18
 1996
22.
The static and dynamic mechanics of competition. A comment on Hunt and Morgan's comparative advantage theory (Marketingtheorie)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 102-114
 1996 Dickson, P. R.
23.
Determinants of distribution intensity (Markenmanagement; Sales Promotion; Vertriebssystem; Konsumgüterindustrie)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 39-51
 1996 Frazier, G. L.
Lassar, W. M.
24.
Promotional elasticities and category characteristics (Sales Promotion; Käuferverhalten)
Journal of Marketing
1996 : APR, VOL. 60:6, p. 17-30
 1996 Narasimhan, C.
Neslin, S.A.
Sen, S.K.
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