search query: @indexterm Media research / total: 210
references: 151-160 / 210
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 titleyearauthor
151.
Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 441-451
 1992 Murry, J.P. jr.
Lastovicka, J.L.
Singh, S.N.
152.
Medien tragen Marken zum Markterfolg
Markenartikel
1991 : NOV, VOL. 53:11, p. 486-489
 1991 Hattemer, K.
153.
Planungskorrekturen erforderlich
Absatzwirtschaft
1991 : SEP, VOL. 34:9, p.56-67
 1991 Bunk, B.
154.
From mass media to personal media.
Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 186-189
 1991 Katz, H.
155.
Multimedia - ein neuer Umgang mit Information = Multimedia - a new approach to information processing
Management-Zeitschrift Industrielle Organisation
1991 : JUN, VOL. 60:6, p. 31-34
 1991 Bajka, D.
156.
Optimizing response functions of media exposure distributions
Journal of the Operational Research Society
1991 : JUL, VOL. 42:7, p. 537-542
 1991 Danaher, P.J.
157.
Differences Between Advertising and Program Exposure for Car Radio Listening
Journal of Advertising Research
1991 : APR/MAY, VOL. 31, p.33-42
 1991 Abernethy, A.
158.
The role of data fusion in actionable media targeting in the 1990's.
Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 15-22
 1991 O'Brien, S.
159.
Measuring audience perceptions of commercials and relating them to ad impact
Journal of Advertising Research
1990 : AUG/SEPT, VOL. 30:4, p.7-17
 1990 Aaker, D.A.
Stayman, D.M.
160.
Zur Konzeption einer integrierten dynamischen Werbemittel-programm- und Mediabudgetplanung = A concept of an integrated dynamic advertisement media program and media budget planning
Zeitschrift für Betriebswirtschaft
1990 : SEP, VOL. 60:9, p. 963-986
 1990 Haseborg, F.
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