search query: @indexterm Brand names / total: 212
references: 152-161 / 212
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152.
The influence of a brand name's association set size and world frequency on brand memory.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 197-207
 1989 Meyers-Levy, J.
153.
There`s no accounting for brands.
Management Today
1989 : OCT, p. 91-96
 1989 Foster, G.
154.
Research currents (!Market research profession) *Philip Morris *Kraft General Foods
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 1
 1989
155.
Alernative naming strategies: family versus individual brand names.
Management Decision
1989 : VOL. 27:6, p. 31-37
 1989 Roberts, C. J.
McDonald, G. M.
156.
The management of intellectual assets : a new corporate perspective.
Journal of General Management
1989 : AUTUMN, VOL. 15:1, p. 53-68
 1989 Hall, R.
157.
Services : l'importance du nom.
Harvard-L'Expansion
1989 : AUTUMN, 54, p. 58-62
 1989 Berry, L. L.
Lefkowith, E. F.
Clark, T.
158.
Brand name research - getting it right.
Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 89-93
 1989 Blackett, T.
159.
La creation de noms assistee par ordinateur : Essai d'application a la denomination d'un concept.
Revue Francaise du Marketing
1989 : MAY-JUN, 123, p. 15-28
 1989 Cegarra, J. J.
Pastelot, M.
160.
Consumer behaviour towards fashion.
European Journal of Marketing
1989 : VOL. 23:7, p. 7-16
 1989 Evans, M.
161.
Monopolistic competition and multiproduct brand names.
Journal of Business
1989 : APR, VOL. 62:2, p. 199-209
 1989 Margolis, S. E.
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