search query: @indexterm advertising media / total: 223
references: 152-161 / 223
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title | year | author | ||
152. |
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 55-63 |
1987 | Cole, C. A. Houston, M. J. |
|
153. |
European Journal of Marketing
1986 : VOL. 20:9, p. 57-71 |
1986 | Mackerness, E. D. |
|
154. |
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21 |
1986 | Rice, M. D. Leckenby, J. D. |
|
155. |
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-3, RC-7 |
1986 | Kaatz, R. B. |
|
156. |
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 39-44 |
1986 | Cagley, J. W. |
|
157. |
Marketing: Zeitschrift fur Forschung und Praxis
1986 : MAY, VOL. 8:2, p. 123-129 |
1986 | Hermanns, A. Drees, N. Wangen, E. |
|
158. |
Betriebswirtschaft
1985 : NOV/DEC, VOL. 45:6, p. 703-709 |
1985 | Schmalen, H. |
|
159. |
Gestion 2000
1985 : VOL. 4:4, p. 39-48 |
1985 | Bernard, A. |
|
160. |
Harvard Business Review
1985 : JUL-AUG, VOL. 63:4, p. 106-113 |
1985 | Buchanan, B. |
|
161. |
International Management
1985 : JAN, VOL. 40:1, p. 40-42, 45 |
1985 | Priovolos, B. Jeannet, J. P. |
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