search query: @indexterm CONSUMER RESEARCH / total: 600
references: 153-162 / 600
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153.
Tecnicas comerciales poco utilizadas (1 parte)
Alta Direccion
1997 : JUL-AUG, 194,p.331-342
 1997 Beascoechea Ariceta, J. M.
154.
Die Kundenzufriedenheitsfalle: Wie man hohe Kundenzufriedenheit in hohe Kundenbindung und hohe Gewinne umsetzt.
Markt
1997 : VOL. 36:1, p. 11-20
 1997 Töpfer, A.
China, R.
155.
Schlummernde Chancen
Markenartikel
1997 : VOL. 59:2, p. 36-37
 1997 Diller, H.
156.
Retailer self-perceived store image and competitive position
International Review of Retail, Distribution and Consumer Research
1997 : JAN, VOL. 7:1, p. 41-60
 1997 Oppewal, H.
Timmermans, H.
157.
Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South
International Review of Retail, Distribution and Consumer Research
1997 : JAN, VOL. 7:1, p. 23-40
 1997 Siguaw, J.
Simpson, P.
158.
China's generation III: viable target segment and implications for marketing communications
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 17-24
 1997 Ariga, M.
Yasue, M.
Wen, G.X.
159.
Is Asia different? defining a strategy to serve multi-national clients in the region
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 4-11
 1997 Banks, R.
160.
Valor, satisfaccion y lealtad de clientes como motores de negocio.
Harvard-Deusto Marketing & Ventas
1997 : MAY-JUN, 20, p. 34-44
 1997 Ribera, J.
161.
Las constelaciones de consumo: clave la estrategia de comuni cacion integrada.
Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR, 19,p.50-59
 1997 Englis, B. G.
Solomon, M. R.
162.
Batalla por el espacio en la mente del consumidor.
Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR , 19,p.32-35
 1997 Corstjens, J.
Corstjens, M.
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