search query: @indexterm Brand names / total: 212
references: 154-163 / 212
« previous page | next page »
 titleyearauthor
154.
Research currents (!Market research profession) *Philip Morris *Kraft General Foods
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 1
 1989
155.
Alernative naming strategies: family versus individual brand names.
Management Decision
1989 : VOL. 27:6, p. 31-37
 1989 Roberts, C. J.
McDonald, G. M.
156.
The management of intellectual assets : a new corporate perspective.
Journal of General Management
1989 : AUTUMN, VOL. 15:1, p. 53-68
 1989 Hall, R.
157.
Services : l'importance du nom.
Harvard-L'Expansion
1989 : AUTUMN, 54, p. 58-62
 1989 Berry, L. L.
Lefkowith, E. F.
Clark, T.
158.
Brand name research - getting it right.
Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 89-93
 1989 Blackett, T.
159.
La creation de noms assistee par ordinateur : Essai d'application a la denomination d'un concept.
Revue Francaise du Marketing
1989 : MAY-JUN, 123, p. 15-28
 1989 Cegarra, J. J.
Pastelot, M.
160.
Consumer behaviour towards fashion.
European Journal of Marketing
1989 : VOL. 23:7, p. 7-16
 1989 Evans, M.
161.
Monopolistic competition and multiproduct brand names.
Journal of Business
1989 : APR, VOL. 62:2, p. 199-209
 1989 Margolis, S. E.
162.
Marketers' and consumers concurring perceptions of market structure.
European Journal of Marketing
1989 : VOL. 23:1, p. 7-16
 1989 Chernatony, L. de
163.
Advertising strategy. Plot to murder the competition
Management Review
1988 : JAN, VOL. 77:1, p.41-47
 1988 Lyons, J.
« previous page | next page »
SCIMA