search query: @indexterm Media research / total: 210
references: 154-163 / 210
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154.
From mass media to personal media.
Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 186-189
 1991 Katz, H.
155.
Multimedia - ein neuer Umgang mit Information = Multimedia - a new approach to information processing
Management-Zeitschrift Industrielle Organisation
1991 : JUN, VOL. 60:6, p. 31-34
 1991 Bajka, D.
156.
Optimizing response functions of media exposure distributions
Journal of the Operational Research Society
1991 : JUL, VOL. 42:7, p. 537-542
 1991 Danaher, P.J.
157.
Differences Between Advertising and Program Exposure for Car Radio Listening
Journal of Advertising Research
1991 : APR/MAY, VOL. 31, p.33-42
 1991 Abernethy, A.
158.
The role of data fusion in actionable media targeting in the 1990's.
Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 15-22
 1991 O'Brien, S.
159.
Measuring audience perceptions of commercials and relating them to ad impact
Journal of Advertising Research
1990 : AUG/SEPT, VOL. 30:4, p.7-17
 1990 Aaker, D.A.
Stayman, D.M.
160.
Zur Konzeption einer integrierten dynamischen Werbemittel-programm- und Mediabudgetplanung = A concept of an integrated dynamic advertisement media program and media budget planning
Zeitschrift für Betriebswirtschaft
1990 : SEP, VOL. 60:9, p. 963-986
 1990 Haseborg, F.
161.
Il sistema dei media tra impresa e mercato.
Impresa
1990 : 3, p.64-67
 1990 Nola, M. di
162.
Modelos y enfoques de optimizacion de medios publicitarios
Esic Market
1990 : JAN-MAR, 67, p. 61-96
 1990 Bigne Alcaniz, J.E.
163.
Measurement of audience for TV commercials in India
Journal of the Market Research Society
1990 : APR, VOL. 32:2, p. 197-206
 1990 Rakshit, P.
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