search query: @indexterm advertising media / total: 223
references: 154-163 / 223
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154.
An empirical test of a proprietary television media model.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21
 1986 Rice, M. D.
Leckenby, J. D.
155.
Media connections in a changing consumer environment.
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-3, RC-7
 1986 Kaatz, R. B.
156.
A comparison of advertising agency selection factors : advertiser and agency perceptions.
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 39-44
 1986 Cagley, J. W.
157.
Zur Wahrnehmung von Werbebotschaften auf Rennfahrzeugen. (!Sports)
Marketing: Zeitschrift fur Forschung und Praxis
1986 : MAY, VOL. 8:2, p. 123-129
 1986 Hermanns, A.
Drees, N.
Wangen, E.
158.
Schaufensterwerbung. Theoretische Betrachtung und empirische analyse. (!WINDOW ADVERTISING)
Betriebswirtschaft
1985 : NOV/DEC, VOL. 45:6, p. 703-709
 1985 Schmalen, H.
159.
Les nouveaux media audiovisuels et le risque de myopie technologique.
Gestion 2000
1985 : VOL. 4:4, p. 39-48
 1985 Bernard, A.
160.
Can you pass the comparative challenge?
Harvard Business Review
1985 : JUL-AUG, VOL. 63:4, p. 106-113
 1985 Buchanan, B.
161.
Faced with a TV advertising ban in Indonesia : case studies from academia.
International Management
1985 : JAN, VOL. 40:1, p. 40-42, 45
 1985 Priovolos, B.
Jeannet, J. P.
162.
How media directors view reach/frequency model evaluation standards.
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 43-52
 1984 Boyd, M. M.
Leckenby, J. D.
163.
Media and advertising.
Market Research Europe
1984 : SEP, VOL. 16:5, p. 19-35
 1984
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