search query: @indexterm Brand names / total: 212
references: 156-165 / 212
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156.
The management of intellectual assets : a new corporate perspective.
Journal of General Management
1989 : AUTUMN, VOL. 15:1, p. 53-68
 1989 Hall, R.
157.
Services : l'importance du nom.
Harvard-L'Expansion
1989 : AUTUMN, 54, p. 58-62
 1989 Berry, L. L.
Lefkowith, E. F.
Clark, T.
158.
Brand name research - getting it right.
Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 89-93
 1989 Blackett, T.
159.
La creation de noms assistee par ordinateur : Essai d'application a la denomination d'un concept.
Revue Francaise du Marketing
1989 : MAY-JUN, 123, p. 15-28
 1989 Cegarra, J. J.
Pastelot, M.
160.
Consumer behaviour towards fashion.
European Journal of Marketing
1989 : VOL. 23:7, p. 7-16
 1989 Evans, M.
161.
Monopolistic competition and multiproduct brand names.
Journal of Business
1989 : APR, VOL. 62:2, p. 199-209
 1989 Margolis, S. E.
162.
Marketers' and consumers concurring perceptions of market structure.
European Journal of Marketing
1989 : VOL. 23:1, p. 7-16
 1989 Chernatony, L. de
163.
Advertising strategy. Plot to murder the competition
Management Review
1988 : JAN, VOL. 77:1, p.41-47
 1988 Lyons, J.
164.
In services, what's in a name?
Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 28-30
 1988 Berry, L. L.
Lefkowith, E. F.
Clark, T.
165.
Country-of-origin effects for uni-national and binational products.
Journal of International Business Studies
1988 : SUMMER, VOL. 19:2, p. 235-255
 1988 Han, C. M.
Terpstra, V.
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