search query: / total: 229383
references: 157-166 / 229383
« previous page | next page »
 titleyearauthor
157.
Ad bites: toward a theory of ironic advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 417-426
 2011 Pehlivan, E.
Berthon, P.
Pitt, L.
158.
What's so funny? The use of humor in magazine advertising in the United States, China, and France
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 404-416
 2011 Laroche, M. (et al.)
159.
When does ethical code enforcement matter in the inter-organizational context? The moderating role of switching costs
Journal of Business Ethics
2011 : NOV, VOL. 104:1, p. 47-58
 2011 Colwell, S.
Zyphur, M.
Schminke, M.
160.
Health branding ethics
Journal of Business Ethics
2011 : NOV, VOL. 104:1, p. 33-45
 2011 Anker, T. (et al.)
161.
A twenty-first century assessment of values across the global workforce
Journal of Business Ethics
2011 : NOV, VOL. 104:1, p. 1-31
 2011 Ralston, D. (et al.)
162.
The strategic competence of accountants and middle managers in budget making
Accounting, Organizations and Society
2011 : APR, VOL. 36:3, p. 167–182
 2011 Fauré, B.
Rouleau, L.
163.
Damage control: limiting the fall-out from deceptive advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 394-403
 2011 Twomey, K. L.
Knight, J. G.
McNeill, L. S.
164.
Rx for brand consistency: Should pharmaceutical marketers send different messages to physician and consumer audiences?
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 380-393
 2011 Saxton, K.
165.
The measure of all things: Finding out that something doesn't work is the first step toward learning what does work
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 373-379
 2011 Watts, D.
166.
The power of inertia: Conservatism in marketing resource allocation
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 356-372
 2011 Corstjens, M.
Umblijs, A.
Wang, C.
« previous page | next page »
SCIMA