search query: @indexterm BRAND CHOICE / total: 192
references: 157-166 / 192
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157.
The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement.
Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 12-24
 1986 Mitchell, A. A.
158.
Consumers' use of memory and external information in choice : Macro and micro perspectives.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 382-405
 1986 Biehal, G.
Chakravarti, D.
159.
Advertising effectiveness : across brands.
Journal of the Market Research Society
1986 : JAN, VOL. 28:1, p. 15-24
 1986 Broadbent, S.
Colman, S.
160.
Testing the exact order of an individual's choice process in an information-theoretic framework.
Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 377-387
 1985 Vanhonacker, W. R.
161.
Brand X or brand Y? Datamation's 1985 survey of microcomputer product preferences.
Datamation
1985 : DEC 15, VOL. 31:24, p. 48-3, 48-6, 48-10, 48-12
 1985 Holmes, E.
162.
Measuring consumer involvment profiles.
Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 41-53
 1985 Laurent, G.
Kapferer, J. N.
163.
The effect of advertising on consumer price sensitivity.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 119-129
 1985 Krishnamurthi, L.
Raj, S. P.
164.
Structural information factors which stimulate the use of nutrition information : a field experiment.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 143-157
 1985 Muller, T. E.
165.
Improving the predictive power of conjoint analysis : the use of factor analysis and cluster analysis.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 168-184
 1985 Hagerty, M. R.
166.
Does attitude toward the ad affect brand attitude under a brand evaluation set?
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 192-198
 1985 Gardner, M. P.
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