search query: @indexterm CONSUMER RESEARCH / total: 600
references: 157-166 / 600
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157.
Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South
International Review of Retail, Distribution and Consumer Research
1997 : JAN, VOL. 7:1, p. 23-40
 1997 Siguaw, J.
Simpson, P.
158.
China's generation III: viable target segment and implications for marketing communications
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 17-24
 1997 Ariga, M.
Yasue, M.
Wen, G.X.
159.
Is Asia different? defining a strategy to serve multi-national clients in the region
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 4-11
 1997 Banks, R.
160.
Valor, satisfaccion y lealtad de clientes como motores de negocio.
Harvard-Deusto Marketing & Ventas
1997 : MAY-JUN, 20, p. 34-44
 1997 Ribera, J.
161.
Las constelaciones de consumo: clave la estrategia de comuni cacion integrada.
Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR, 19,p.50-59
 1997 Englis, B. G.
Solomon, M. R.
162.
Batalla por el espacio en la mente del consumidor.
Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR , 19,p.32-35
 1997 Corstjens, J.
Corstjens, M.
163.
Hierarchical Bayes conjoint analysis: Recovery of partworth heterogeneity from reduced experimental designs
Marketing Science
1996 : VOL. 15:2, p. 173-191
 1996
164.
Database marketing en de waarde van een klant.
Nijenrode Management Review
1996 : 1, p. 38-48
 1996 Pen, B.
165.
The value of purchase history data in target marketing
Marketing Science
1996 : VOL. 15:4, p. 321-340
 1996 Rossi, P. E.
McCullogh, R. E.
Allenby, G. M.
166.
Die Potentiale abseits der Freaks: Technikgenerationen.
Absatzwirtschaft
1996 : NOV, p. 50-51, 54-55
 1996 Weymann, A.
Sackmann, R.
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