search query: @indexterm advertising media / total: 223
references: 157-166 / 223
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title | year | author | ||
157. |
Marketing: Zeitschrift fur Forschung und Praxis
1986 : MAY, VOL. 8:2, p. 123-129 |
1986 | Hermanns, A. Drees, N. Wangen, E. |
|
158. |
Betriebswirtschaft
1985 : NOV/DEC, VOL. 45:6, p. 703-709 |
1985 | Schmalen, H. |
|
159. |
Gestion 2000
1985 : VOL. 4:4, p. 39-48 |
1985 | Bernard, A. |
|
160. |
Harvard Business Review
1985 : JUL-AUG, VOL. 63:4, p. 106-113 |
1985 | Buchanan, B. |
|
161. |
International Management
1985 : JAN, VOL. 40:1, p. 40-42, 45 |
1985 | Priovolos, B. Jeannet, J. P. |
|
162. |
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 43-52 |
1984 | Boyd, M. M. Leckenby, J. D. |
|
163. |
Market Research Europe
1984 : SEP, VOL. 16:5, p. 19-35 |
1984 | ||
164. |
Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 67-82 |
1984 | Andreani, J. C. |
|
165. |
Marketing: Zeitschrift fur Forschung und Praxis
1984 : MAY, VOL. 6:2, p. 89-97 |
1984 | Wenzel, W. |
|
166. |
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86 |
1984 |
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