search query: @indexterm Media research / total: 210
references: 158-167 / 210
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title | year | author | ||
158. |
Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 15-22 |
1991 | O'Brien, S. |
|
159. |
Journal of Advertising Research
1990 : AUG/SEPT, VOL. 30:4, p.7-17 |
1990 | Aaker, D.A. Stayman, D.M. |
|
160. |
Zeitschrift für Betriebswirtschaft
1990 : SEP, VOL. 60:9, p. 963-986 |
1990 | Haseborg, F. |
|
161. |
Impresa
1990 : 3, p.64-67 |
1990 | Nola, M. di |
|
162. |
Esic Market
1990 : JAN-MAR, 67, p. 61-96 |
1990 | Bigne Alcaniz, J.E. |
|
163. |
Journal of the Market Research Society
1990 : APR, VOL. 32:2, p. 197-206 |
1990 | Rakshit, P. |
|
164. |
Journal of Advertising Research
1989 : APR/MAY, VOL.29, p.18-23 |
1989 | Henke, L. Donohue, T. |
|
165. |
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 11-17 |
1989 | Sims, J. |
|
166. |
Journal of Advertising Research
1988 : JUNE/JULY, VOL.28:3, p.11-15 |
1988 | Schianvone, N. |
|
167. |
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58 |
1988 | Ochs, M. |
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