search query: @journal_id 794 / total: 218
references: 158-167 / 218
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158.
A dynamic model of reference price and expected quality
Marketing Letters
1996 : JAN, VOL. 7:1, p. 41-52
 1996 Kopalle, P.
Winer, R.
159.
Advertising effects on consumer welfare: prices paid and liking for brands selected
Marketing Letters
1996 : JAN, VOL. 7:1, p. 19-30
 1996 Mitra, A.
Lynch, J. Jr
160.
The relationship between the marketing mix and share of category requirements
Marketing Letters
1996 : JAN, VOL. 7:1, p. 5-18
 1996 Bhattacharya, C.
161.
The influence of price on the relationship between involvement and consideration set size
Marketing Letters
1995 : OCT, VOL. 6:4, p. 309-319
 1995 Divine, R.
162.
The effect of time pressure on the choice between brands that differ in quality, price, and product features
Marketing Letters
1995 : OCT, VOL. 6:4, p. 287-295
 1995 Nowlis, S.
163.
A meta-analysis of national brand and store brand cross-promotional price elasticities
Marketing Letters
1995 : OCT, VOL. 6:4, p. 275-286
 1995 Sethuraman, R.
164.
An empirical comparison of neural network and logistic regression models
Marketing Letters
1995 : OCT, VOL. 6:4, p. 251-263
 1995 Kumar, A.
Rao, V.
Soni, H.
165.
Brand promotions as a lottery
Marketing Letters
1995 : JUL, VOL. 6:3, p. 221-234
 1995 Dhar, S.
Gonzalez-Vallejo, C.
Soman, D.
166.
A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables
Marketing Letters
1995 : JUL, VOL. 6:3, p. 199-210
 1995 Ansari, A.
Bawa, K.
Ghosh, A.
167.
The impact of environmental uncertainty on the design of salesforce compensation plans
Marketing Letters
1995 : JUL, VOL. 6:3, p. 183-197
 1995 Joseph, K.
Kalwani, M.
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