search query: @indexterm advertising media / total: 223
references: 159-168 / 223
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159.
Les nouveaux media audiovisuels et le risque de myopie technologique.
Gestion 2000
1985 : VOL. 4:4, p. 39-48
 1985 Bernard, A.
160.
Can you pass the comparative challenge?
Harvard Business Review
1985 : JUL-AUG, VOL. 63:4, p. 106-113
 1985 Buchanan, B.
161.
Faced with a TV advertising ban in Indonesia : case studies from academia.
International Management
1985 : JAN, VOL. 40:1, p. 40-42, 45
 1985 Priovolos, B.
Jeannet, J. P.
162.
How media directors view reach/frequency model evaluation standards.
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 43-52
 1984 Boyd, M. M.
Leckenby, J. D.
163.
Media and advertising.
Market Research Europe
1984 : SEP, VOL. 16:5, p. 19-35
 1984
164.
Conception d'un nouveau modele de media planning en medical = A new media-planning model in medical advertising.
Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 67-82
 1984 Andreani, J. C.
165.
Werbewirkungsforschung für die Mediaplanung.
Marketing: Zeitschrift fur Forschung und Praxis
1984 : MAY, VOL. 6:2, p. 89-97
 1984 Wenzel, W.
166.
Marches publicitaires francais 1983-1984.
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86
 1984
167.
The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules.
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99
 1984 Rust, R. T.
Leone, R. P.
168.
Der Werbemarkt der Zukunft. Eine Delphi-Prognose.
Zeitschrift für Betriebswirtschaft
1983 : NOV, VOL. 53:11, p. 1042-1051
 1983 Witte, E.
Senn, J.
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