search query: @journal_id 1668 / total: 273
references: 159-168 / 273
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159.
"Ask your doctor!" Measuring the effect of direct-to-consumer communications in the world's largest healthcare market
International Journal of Advertising
2004 : VOL. 23:1, p. 53-68
 2004 White H.J. (et al.),
160.
The advertising of pharmaceuticals direct to consumers: a critical review of the literature and debate
International Journal of Advertising
2004 : VOL. 23:1, p. 5-52
 2004 Auton, F.
161.
Reframing replicative research in advertising
International Journal of Advertising
2003 : VOL 22, p. 511-530
 2003 Berthon, P. (et. al)
162.
A reply to the comment of Franke and Andrews on "The economics of tobacco advertising: spending, demand and the effects of bans"
International Journal of Advertising
2003 : VOL 22:4, p. 469-485
 2003 Lancaster, K.
Lancaster, A.
163.
Comment on "The economics of tobacco advertising: spending, demand, and the effects of bans"
International Journal of Advertising
2003 : VOL 22:4, p. 461-468
 2003 Franke, G.
Andrews, R.
164.
Can recipients of sales flyers be segmented?
International Journal of Advertising
2003 : VOL. 22:3, p. 375-391
 2003 Schmidt, M.
Bjerre, M.
165.
Product placement in movies: A comparison of Chinese and American consumers' attitudes
International Journal of Advertising
2003 : VOL. 22:3, p. 349-374
 2003 McKechnie, S.A.
Zhou, J.
166.
Allocation model: A tool to develop effective media plans for Turkey
International Journal of Advertising
2003 : VOL. 22:3, p. 333-348
 2003 Tektas, A.
Alakavuk, E.D.
167.
How divergent beliefs cause account team conflict
International Journal of Advertising
2003 : VOL. 22:3, p. 313-331
 2003 Hackley, C.
168.
Consumer power and privacy: the changing nature of CRM
International Journal of Advertising
2003 : VOL. 22:2, p. 249-272
 2003 Fletcher, K.
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