search query: @author Deshpandé, R. / total: 20
references: 16-20 / 20
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16.
Linking corporate culture to strategic planning.
Business Horizons
1986 : MAY/JUN, VOL. 29:3, p. 28-37
 1986 Deshpande, R.
Parasuraman, A.
17.
A comparison of factors affecting researcher and manager perceptions of market research use.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 32-38
 1984 Deshpande, R.
Zaltman, G.
18.
Paradigms lost : on theory and method in research in marketing.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 101-110
 1983 Deshpande, R.
19.
The organizational context of market research use.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 91-101
 1982 Deshpande, R.
20.
Factors affecting the use of market research information : a path analysis.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 14-31
 1982 Deshpande, R.
Zaltman, G.
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