search query: @author Jacobson, R. / total: 19
references: 16-19 / 19
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16.
Is market share all that it's cracked up to be?
Journal of Marketing
1985 : FALL, VOL. 49:4, p. 11-22
 1985 Jacobson, R.
Aaker, D. A.
17.
Modeling advertising-sales relationships involving feedback : a time series analysis of six cereal brands.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 116-125
 1982 Aaker, D. A.
Carman, J. M.
Jacobson, R.
18.
Advertising and public policy: the macroeconomic effects of advertising.
Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 29-38
 1981 Jacobson, R.
Nicosia, F. M.
19.
Interest rate changes and commercial bank revenues and costs.
Journal of Financial and Quantitative Analysis
1978 : NOV, VOL. 13:4, p. 687-700
 1978 Maisel, S. J.
Jacobson, R.
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