search query: @author Rust, R. T. / total: 16
references: 16-16 / 16
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| title | year | author | ||
| 16. |
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 333-340 |
1979 | Headen, R. S. Klompmaker, J. E. Rust, R. T. |
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