search query: @indexterm DIRECT SELLING / total: 210
references: 16-25 / 210
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16.
Optimizing Rhenania's mail-order business through dynamic multilevel modeling (DMLM)
Interfaces
2003 : JAN-FEB, VOL. 33:1, p. 50-66
 2003 Elsner, R.
Krafft, M.
Huchzermeier, A.
17.
Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing: Katalogversand an Sammelbesteller
Zeitschrift für Betriebswirtschaft
2003 : JAN, VOL. 73:1, p. 7-24
 2003 Hruschka, H.
Baumgartner, B.
Semmler, M.
18.
Massively categorial variables: revealing the information in zip codes
Marketing Science
2003 : WINTER, VOL. 22:1, p. 40-57
 2003 Steenburgh, T.J.
Ainslie, A.
Engebretson, P.H.
19.
Direct-to-Consumer Advertising Down Under: An Alternative Perspective and Regulatory Framework
Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 202-212
 2002 Hoek, J.
Gendall, P.
20.
Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No
Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 194-201
 2002 Lexchin, J.
Mintzes, B.
21.
Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs
Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 174-193
 2002 Calfee, J. E.
22.
Success factors in non-store retailing: exploring the Great Merchants Framework
Journal of Strategic Marketing
2002 : DEC, VOL. 10:4, p. 255-272
 2002 Crittenden, V.L.
Wilson, E.J.
23.
Consumer addressability and customized pricing
Marketing Science
2002 : SPRING, VOL. 21:2, p. 197-208
 2002 Chen, Y.
Iyer, G.
24.
Teaching Temperance to the "Cookie Monster": Ethical Challenges to Data Mining and Direct Marketing
Business and Society Review
2002 : SPRING, 107:1, p. 76-97
 2002 Morse, J.
Morse, S.
25.
Direct sales franchises in the UK: a self-employment grey area
International Small Business Journal
2002 : FEB, VOL. 20:1, p. 53-76
 2002 Brodie, S.
Stanworth, J.
Wotruba, T.R.
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