search query: @indexterm MARKET ORIENTATION / total: 193
references: 16-25 / 193
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16.
In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 164-174
 2010 Laer, T. van
Ruyter, K. de
17.
"Living the brand": brand orientation in the business-to-business sector
European Journal of Marketing
2010 : VOL. 44:5, p. 653-671
 2010 Baumgarth, C.
18.
A conceptual model for public relations in museums
European Journal of Marketing
2010 : VOL. 44:1/2, p. 42-65
 2010 Gürel, E.
Kavak, B.
19.
An investigation into the relationship between political activity levels and political market orientation
European Journal of Marketing
2010 : VOL. 44:3/4, p. 382-400
 2010 Ormrod, R.P.
Henneberg, S.C.
20.
Customer orientation or competitor orientation - Which marketing strategy has a higher payoff for hotel brands?
Cornell hospitality quarterly: hospitality leadership through learning
2009 : FEB, VOL. 50:1 p. 19-28
 2009 Dev, C. (et al.)
21.
Increasing hotel responsiveness to customers through information sharing
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2009 : VOL. 64:4, p. 12-26
 2009 Tiedemann, N.
Birgele, M. van
Semeijn, J.
22.
Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
European Journal of Marketing
2009 : VOL. 43:1-2, p. 188-212
 2009 Laforet, S.
23.
Why competitors matter for market orientation
European Journal of Marketing
2009 : VOL. 43:5-6, p. 735-761
 2009 Sorensen, H. E.
24.
Market orientation, marketing capabilities, and firm performance
Strategic Management Journal
2009 : AUG, VOL. 30:8 p. 909-920
 2009 Morgan, N. A.
Vorhies, D. W.
Mason, C. H.
25.
Internal market orientation and its influence on organisational performance
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1435-1456
 2009 Tortosa, V.
Moliner, M. A.
Sánchez, J.
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