search query: @indexterm Television advertising / total: 360
references: 16-25 / 360
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16.
Assigning television commercial videotapes to time slots under alternative message spacing policies
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 431-450
 2010 Brusco, M.J.
Singh, R.
17.
Creative determinants of viral video viewing
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 349-368
 2010 Southgate, D.
Westoby, N.
Page, G.
18.
National television and the market for local products: the case of beer
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 85-111
 2009 George, L.M.
19.
How effective is creativity? Emotive content in TV advertising does not increase attention
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 450-463
 2009 Heath, R. G.
Nairin, A. C.
Bottomley, P. A.
20.
Measuring advertising quality on television - deriving meaningful metrics from audience retention data
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 419-428
 2009 Zigmond, D. (et al.)
21.
It's personal - Extracting lifestyle indicators in digital television advertising
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 404-418
 2009 Lekakos, G.
22.
Winning the Super "Buzz" Bowl. How biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 293-303
 2009 Siefert, C.J. (et al.)
23.
"Some assembly required": comparing disclaimers in children's TV advertising in Turkey and the United States
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 93-103
 2009 Bakir, A.
24.
Emotional engagement: how television builds big brands at low attention
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Heath, R.
25.
Does competitive entry structurally change key marketing metrics?
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 173-182
 2008 Kornelis, M.
Dekimpe, M.G.
Leeflang, P.S.H.
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