search query: @indexterm budget / total: 273
references: 16-25 / 273
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16.
Managing for successful customer acquisition: an exploration
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 295 – 317
 2006 Ang, L.
Buttle, F.
17.
Budget windows, sunsets, and fiscal control
Journal of Public Economics
2006 : JAN, VOL. 90:1-2, p. 87-100
 2006 Auerbach, A.J.
18.
Managing budget emphasis through the explicit design of conditional budgetary slack
Accounting, Organizations and Society
2005 : OCT-NOV, VOL. 30:7-8, p. 587-608
 2005 Davila, T.
Wouters, M.
19.
A look at the long-run effectiveness of multimedia advertising and its implications for budget allocation decisions
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 241-254
 2005 Vakratsas, D.
Ma, Z.
20.
Comparing the current effects and carryover of national-, regional-, and local-sponsor advertising
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 60-72
 2005 Herrington, J. D.
Dempsey, W. A.
21.
How to plan campaigns
Admap
2004 : VOL. 39:9, p. 85
 2004
22.
Where are brands going?
Admap
2004 : VOL. 39:9, p. 33
 2004
23.
Measuring Principals' Values for Environmental Budget Management: an Exploratory Study
Journal of Environmental Management
2003 : MAY, VOL. 68:1, p. 83-94
 2003 Blomquist, G. C.
Newsomeb, M. A.
Stonec, D. B.
24.
An information-theoretical analysis of budget-constrained nonpoint source pollution control
Journal of Environmental Economics and Management
2003 : VOL. 46:1, p. 106-130
 2003 Kaplan, J. D.
Howitt, R. E.
Farzin, Y. H.
25.
Economic, political, and institutional determinants of public deficits
Journal of Public Economics
2003 : MAR, VOL. 87:3-4, p. 387-426
 2003 Woo, J.
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