search query: @journal_id 794 / total: 218
references: 161-170 / 218
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161.
The influence of price on the relationship between involvement and consideration set size
Marketing Letters
1995 : OCT, VOL. 6:4, p. 309-319
 1995 Divine, R.
162.
The effect of time pressure on the choice between brands that differ in quality, price, and product features
Marketing Letters
1995 : OCT, VOL. 6:4, p. 287-295
 1995 Nowlis, S.
163.
A meta-analysis of national brand and store brand cross-promotional price elasticities
Marketing Letters
1995 : OCT, VOL. 6:4, p. 275-286
 1995 Sethuraman, R.
164.
An empirical comparison of neural network and logistic regression models
Marketing Letters
1995 : OCT, VOL. 6:4, p. 251-263
 1995 Kumar, A.
Rao, V.
Soni, H.
165.
Brand promotions as a lottery
Marketing Letters
1995 : JUL, VOL. 6:3, p. 221-234
 1995 Dhar, S.
Gonzalez-Vallejo, C.
Soman, D.
166.
A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables
Marketing Letters
1995 : JUL, VOL. 6:3, p. 199-210
 1995 Ansari, A.
Bawa, K.
Ghosh, A.
167.
The impact of environmental uncertainty on the design of salesforce compensation plans
Marketing Letters
1995 : JUL, VOL. 6:3, p. 183-197
 1995 Joseph, K.
Kalwani, M.
168.
Exploring the boundaries of the framing effect: the moderating roles of disparate expected values and perceived costs of judgmental errors
Marketing Letters
1995 : JUL, VOL. 6:3, p. 175-182
 1995 Kellaris, J.
Kardes, F.
Dinovo, T.
169.
Market segmentation with choice-based conjoint analysis
Marketing Letters
1995 : APR, VOL. 6:2, p. 137-148
 1995 DeSarbo, W.
Ramaswamy, V.
Cohen, S.
170.
Estimation of innovation diffusion models with application to a consumer durable
Marketing Letters
1995 : APR, VOL. 6:2, p. 123-136
 1995 Dalal, S.
Weerahandi, S.
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