search query: @indexterm Diffusion / total: 191
references: 162-171 / 191
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162.
The effect of information sources and communication channels on the diffusion of innovation in a data base development environment.
Management Science
1990 : JAN, VOL. 36:1, p. 24-40
 1990 Nilakanta, S.
Scamell, R. W.
163.
Determination of Adopter Categories by Using Innovation Diffusion Models
Journal of Marketing Research
1990 : FEB, VOL. 27, p.37-50
 1990 Mahajan, V.
Muller, E.
Srivastava, R.
164.
New product diffusion models in marketing: a review and directions for research.
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 1-26
 1990 Mahajan, V.
Muller, E.
Bass, F. M.
165.
Information technology implementation research: a technological diffusion approach.
Management Science
1990 : FEB, VOL. 36:2, p. 123-139
 1990 Cooper, R. B.
Zmud, R. W.
166.
Technological diffusion with horizontal product differentiation and adaptation costs.
Economica
1990 : FEB, VOL. 57:225, p. 49-61
 1990 Stoneman, P.
167.
Das Bass-Modell zur Diffusionsforschung = The Bass-model for the diffusion-research
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1989 : MAR, VOL. 41:3, p.210-226
 1989 Schmalen, H.
168.
Standardization of international marketing strategy
Journal of Marketing
1989 : JAN, VOL.53:1, p.70-79
 1989 Jain, S. C.
169.
Technology diffusion: an empirical test of competitive effects
Journal of Marketing
1989 : JAN, VOL.53:1, p.35-49
 1989 Gatignon, H.
Robertson, T. S.
170.
La diffusion des mat`riaux composites dans les systemes complexes et mes complexes et l'intensification des relations interindustrielles. (!Composite materials)
Revue d'Economie Industrielle
1989 : JUL-SEP, 49, p. 51-66
 1989 Willinger, M.
171.
The growth and diffusion of knowledge.
Review of Economic Studies
1989 : OCT, VOL. 56:188, p. 569-582
 1989 Jovanovic, B.
Rob, R.
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