search query: @indexterm STATISTICAL METHODS / total: 745
references: 162-171 / 745
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162.
Comparing the effectiveness of the Web site with traditional media
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 44-51
 1998 Leong, E. K. F.
Huang, X.
Stanners, P-J.
163.
Ad agencies' performance and role in providing communication services in Chile, Japan, and the United States
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 65-75
 1998
164.
Advertising wearin and wearout: Ten years later - more empirical evidence and successful practice
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 7-18
 1998 Henderson Blair, M.
Rabuck, M. J.
165.
Recall and recognition: A very close relationship
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 41-45
 1998 Stapel, J.
166.
Public attitudes toward advertising: More favorable than you might think
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 7-22
 1998 Shavitt, S.
Lowrey, P.
Haefner, J.
167.
Non-profit organizations' practices and perceptions of advertising: Implications for advertisers
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 33-40
 1998 Marchand, J.
Lavoie, S.
168.
New media interactive advertising vs. traditional advertising
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 23-32
 1998 Bezjian-Avery, A.
Calder, B.
Iacobucci, D.
169.
Economic globalization and statistics by country of origin Also discussing the statistical discrepancy in Sino-American trade (original in Chinese)
International Trade Journal (c)
1998 : 7, p.7-15,6
 1998 Xue, Rongjiu
170.
The problems in data on production and marketing of aquatic products and statistics of their output in China (original in Chinese)
Management World (c)
1998 : 5, p.165-171
 1998 Lu, Feng
171.
The contents and methods of consumption statistics (original in Chinese)
Theory and Practice of Finance and Economics (c)
1998 : 4, p.29-30
 1998 He, Zifang
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