search query: @indexterm BRAND CHOICE / total: 192
references: 163-172 / 192
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163.
The effect of advertising on consumer price sensitivity.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 119-129
 1985 Krishnamurthi, L.
Raj, S. P.
164.
Structural information factors which stimulate the use of nutrition information : a field experiment.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 143-157
 1985 Muller, T. E.
165.
Improving the predictive power of conjoint analysis : the use of factor analysis and cluster analysis.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 168-184
 1985 Hagerty, M. R.
166.
Does attitude toward the ad affect brand attitude under a brand evaluation set?
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 192-198
 1985 Gardner, M. P.
167.
Variety seeking, market partitioning and segmentation.
International Journal of Research in Marketing
1985 : VOL. 2:2, p. 117-127
 1985 Givon, M.
168.
Relating coupon redemption rates to past purchasing of the brand.
Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 40-47
 1985 Shoemaker, R. W.
Tibrewala, W.
169.
'Different strokes for different folks'. The case for developing advertising concepts for consumer typology.
Journal of the Market Research Society
1985 : OCT, VOL. 27:4, p. 215-230
 1985 Bowring, C.
170.
Striking a balance between brand "popularity" and brand loyalty.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 53-59
 1985 Raj, S. P.
171.
Lifestyle trends.
Market Intelligence
1985 : JUN, p. 3-7
 1985
172.
Consumer beliefs and brand usage.
Journal of the Market Research Society
1985 : APR, VOL. 27:2, p. 81-93
 1985 Barwise, T. P.
Ehrenberg, A. S. C.
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