search query: @indexterm Brand names / total: 212
references: 163-172 / 212
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163.
Advertising strategy. Plot to murder the competition
Management Review
1988 : JAN, VOL. 77:1, p.41-47
 1988 Lyons, J.
164.
In services, what's in a name?
Harvard Business Review
1988 : SEP-OCT, VOL. 66:5, p. 28-30
 1988 Berry, L. L.
Lefkowith, E. F.
Clark, T.
165.
Country-of-origin effects for uni-national and binational products.
Journal of International Business Studies
1988 : SUMMER, VOL. 19:2, p. 235-255
 1988 Han, C. M.
Terpstra, V.
166.
Kommunikation im Zeitalter der Informationsüberlastung. (!Information overload)
Marketing: Zeitschrift fur Forschung und Praxis
1988 : AUG, VOL. 10:3, p. 182-189
 1988 Kroeber-Riel, W.
167.
Personalcomputer 1988 - Integrationsbestrebungen und anwendungsspezifische Modelle nehmen zu.
Fortschrittliche Betriebsführung und Industrial Engineering
1988 : JUN, VOL. 37:3, p. 100-110
 1988 Möller, K-D.
168.
Franchising, brand name capital, and the entrepreneurial capacity problem.
Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 105-114
 1988 Norton, S. W.
169.
Entrepreneurs, l'image de votre marque est votre capital.
Gestion 2000
1987 : VOL. 3:6, p. 199-212
 1987 Adriaensens, B.
170.
Linguistic distinction among top brand names.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 39-44
 1987 Vanden Bergh, B.
Adler, K.
Oliver, L.
171.
The fall & rise of brands.
Management Today
1987 : JUL, p. 45-49, 104
 1987 Caulkin, S.
172.
Advertising retrieval cues on brand evaluations.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 316-333
 1987 Keller, K. L.
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